CBBC IP Webinar | Pinduoduo IP Protection Training

The China-Britain Business Council (“CBBC”) and Pinduoduo will host an IP protection training webinar for rights owners on Tuesday 13th October 2020, which will be the third session of CBBC’s online IP protection training series launched in 2020. This event is under the framework of the long-standing partnership between CBBC and Pinduoduo since 2018, with a view to empower rights owners to protect their IP rights on the platform.

This webinar aims to support rights owners to utilise Pinduoduo’s IPR Protection Platform (“IPP”) and learn about its IP protection programmes, tackling IP infringements with Pinduoduo in a joint effort. We are delighted to invite Andre Zhu, Senior Vice President and General Counsel, Michael Chu, Senior Director of Corporate Compliance and IP, and Nick Shu, Director of Corporate Development from Pinduoduo to join this webinar and share Pinduoduo’s business model as well as its IP protection programmes.

Date: Tuesday 13th October 2020

Time: 10:00-11:30 BST (UK Time)/ 17:00-18:30 CST (China Time)

Language: English

Format: ZOOM webinar, the live link will be shared via email after successful registration

Open to: ALL (Free of Charge)

注：此活动面向公众免费开放。

Agenda (BST)

10:00-10:05

Welcome speech by YUAN Yuan, Director, Business Environment, CBBC

10:05-10:10

Opening remarks by Conor Murray, Intellectual Property Attaché, British Embassy Beijing

10:10-10:15

Opening remarks by Andre Zhu, Senior Vice President and General Counsel of Pinduoduo

10:15-11:00   

Presentation by Pinduoduo

• Introduction of Pinduoduo

• Introduction of Pinduoduo’s IP Protection Platform and Programmes

11:00-11:30  

Q&A

How to Register

Please click "Read more (阅读原文)" or scan the QR code below to register.

Speakers

Conor Murray

Intellectual Property Attaché

British Embassy Beijing

Before joining the Intellectual Property Office, Conor was responsible for market access issues in the British Embassy’s Trade Policy Unit. Working together with teams across the Department for International Trade, he identified barriers to trade between UK-China and negotiated new market access for British industry, namely during high-level dialogues e.g. the Economic & Financial Dialogue and Prime Minister’s visit to China. Before coming to China, Conor worked in the UK technology industry, focusing on the digitisation of public services.

Andre Zhu

Senior Vice President and General Counsel

Pinduoduo

Before joining Pinduoduo, Andre was a partner in the Beijing office of White & Case LLP. From 2010 to 2017, he was an associate and then counsel in Skadden, Arps, Slate, Meagher & Flom LLP. Andre received his bachelor’s degree in English language and literature from Tsinghua University, and his Juris Doctor’s degree from University of California Hastings College of the Law.

Michael Chu

Senior Director of Corporate Compliance and Intellectual Property

Pinduoduo

Michael is responsible for development of intellectual property protection strategies and regulations at Pinduoduo. Before joining Pinduoduo, he worked for Kirkland & Ellis, an US law firm, in its Hong Kong office. Michael obtained his degree of laws from University of Hong Kong.

Nick Shu

Director of Corporate Development

Pinduoduo

Nick is responsible for Pinduoduo’s international corporate strategy efforts. Before joining Pinduoduo, he worked for US law firms, White & Case LLP and Skadden, Arps, Slate, Meagher & Flom LLP in their Shanghai offices as an M&A lawyer. Prior to that, he was an M&A lawyer in ZhongLun Law Firm and a tax associate in Deloitte. Nick holds a master degree in law from University of Southern California and is a CFA charter holder.

About Pinduoduo

Founded in 2015, Pinduoduo is one of China’s largest e-commerce platforms that provides buyers with value-for-money merchandise and interactive shopping experiences. Pinduoduo pioneered and popularized a dynamic shopping experience through "Pin", a team purchase format that seamlessly integrates social experiences with online shopping experiences. Using Pinduoduo, buyers could share product information on popular social networks and invite their friends, family and social contacts to purchase together. Pinduoduo’s active buyers in the 12-month period ending 30th June, 2020 were 683.2 million, an increase of 41% from the 12-month period ending 30th June, 2019.[1]

Based on the needs of rights owners, Pinduoduo has launched its IPR Protection Platform[1] in 2018 and upgraded it into a bilingual (Chinese and English) platform in September 2019. It has also set up the SME Help Desk to support international small and medium-size enterprises to use its platforms to protect their IP rights. Now Pinduoduo has cooperated with more than 1,000 rights owners to tackle IP infringements in a joint effort. By utilising counterfeit identification algorithm, Pinduoduo has also initiated the “Brand Care Program” to develop customised anti-counterfeit plans for every brand joining the programme.

[1]https://ipp.pinduoduo.com/cpp/index

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The China-Britain Business Council ("CBBC") is the UK’s national business network promoting trade and investment with China. Since 1954 we have acted as the independent voice of business, located at the heart of the action, engaging across both countries in every sector and region. We support our members and partners by delivering the advice, analysis and access which they need in order to seize the China opportunity. Our diverse membership includes leading UK companies and universities, many of the UK’s most dynamic SMEs, and an ever increasing number of Chinese companies exporting to and investing in the UK.

英中贸易协会（“CBBC”）是英国促进对华贸易和投资的国家级商业贸易网络。自1954年以来，我们一直作为独立的商业声音，处在行动的核心位置参与两国在每个行业和地区的合作。为了协助我们的会员与合作伙伴更好地抓住中国的商业机遇，英中贸易协会不遗余力地为其提供所需的商业建议、解析与渠道。我们的会员包括众多英国领先的公司与知名大学、英国最具活力的中小企业，以及越来越多向英国出口和在英国投资的中国企业等。